Chord Records

Social media is the stepping stone for music marketing. Musicians who are successful have a marketing plan in place. Social media presence is just a tip and stepping stone to the over all music marketing plan.

Musicians Resources Blog has a great free ebook which consists of 96 pages of great music industry know how, and its completely free. Check out their post "Music Marketing: 20 Things You Should Know".

Another interesting book to look at would be "Music Marketing: Press, Promotion, Distribution, and Retail".

The book retails for approximately $17, its a great investment for any musician, and well worth reading, just for the industry knowledge.

The more you know about your industry, the better prepared you are to conquer it.

In most cases, music publishers will make an agreement with song writers to purchase the various copyrights  to their songs in exchange for promoting the song to the recording industry, as well as video and television entertainment venues.  They may offer a small up front advance on royalty earnings to the writer.  Most generally, the music publisher will enter this arrangement with the contracted terms that they will be entitled to a 50/50 share of any future royalties earned from the song they are promoting.  The music publisher is then responsible for promoting the song, keeping track of where the song is used and collecting the royalty payments for its use.  Once any advance money paid to the writer has been recouped, the publishing company is also responsible for disbursing the writers portion of the royalty payments to them.

Thanks to the U.S. system of copyright law, there are several venues of music publishing so your music publisher may be able to sell your song multiple times to increase earning capacity.  While there are many copyrights involved in music publishing, there are four main categories that music publishers are concerned with:  Mechanical, Print, Synchronization and Transcription.

To facilitate accounting and make it possible for your song to be used over a much wider scope, the music publisher will register your song with one of the three performing rights organizations (also called PRO's in the United States):   American Society of Composers, Authors, and Publishers (ASCAP), Broadcast Music Inc. (BMI), or Society of European State Authors and Composers (SESAC).

The performing rights organizations are responsible for tracking the Mechanical copyright usage of your music in radio or television, businesses background music, night clubs or by bands performing your song at a club.  The performance royalties that are paid for this use are negotiated by the PRO's by setting up blanket contracts with the various users of your song to pay a set amount as a performance royalty and then using research combined with an algorithm to determine the most probable amount of usage for your song or music.  The publishing company  and the writer are then issued checks for their portion of the performance royalties earned by the song as was outlined when they registered with the PRO.

All other granted copyrights are controlled by the music publisher and those wishing to negotiate royalty prices for their usage must contract them through the music publisher who is paid directly and then pays the songs creator.

Establishing your own gospel record label may be easier than you ever dreamed.  The definition of a record label is an entity that records and produces media in the form of CD's or other recording formats.  When your band creates its first CD and successfully sells at least one copy, then you have become the minimalist form of a record label.  But what if you want to take the whole process a bit farther?  Following the simple advice in this article can put you in competition with the big label giants faster than you could imagine.

Choosing the right name is important, especially for a gospel record label.  Independent gospel record labels are recognized by their names and some of the more successful labels state exactly what the intent of the music produced by the label is.  One successful independent gospel record label is Redeemed Soul.  With a catchy name that drives right to the point, there is no doubt in the music fans mind about what type of music will be on the recordings of this company.  Similar independent gospel record labels like Christian Records and Bought Records have seen similar success.

Alright, here's the deal. You want to get in the music marketing industry and work behind the scenes. You do not care to be an artist, but you would rather work behind all the glitz and glamour to make really honest, or really commercial, music. You will do anything and everything just to land a job at any of the popular record labels in the country. The question is: would they hire you?

The answer is: it depends. Everything depends on what you bring to the table. People like to think that the music marketing industry is all fun and games. You get to work with the most creative people; the most powerful artists; the best of the best. However, most people do not realize how much hard work goes into every single song. People do not realize that every move in the music industry is calculated. Unfortunately, even the task of hiring an employee is calculated. Why? Because, whether we accept it or not, music is a business, and everybody is broken down into an investment. What does this mean? It means, if you do not bring anything to the table, then you are not a good investment.

This is why you should start training yourself about everything there is to learn in the music industry. You must learn how to create music marketing plans, produce songs, advertise materials, create marketing tools, hype up your artists, find the right man for the job, and many other tasks. Basically, you must know ALL the ins-and-outs of the music industry. Most people think that just because they went to school and studied about music they will get hired automatically. Unfortunately, record companies need people who not only bring good music and good talent with them; they need people who are business minded and have excellent music marketing plan with them. They need people who understand that records need to sell because bills and people need to be paid and kept alive. They need people who know how to create a complete music marketing plan on one side, and then create the most beautiful song on the other. So if school does not do it for record labels, what does?

You would probably be surprised to know that internship or any previous real world experience is what record labels are looking for. In fact, this is not only true for record labels, as this is the trend across all industries in the world. Record labels will not waste time training a person who is fresh out of music school and has all the right knowledge but lacks a pulse for the business and street-smarts that applies to the industry. What they want is somebody who has real world experience; somebody who has actually gone through the rounds, who actually made transactions within the music industry. They want somebody who understand what it takes to produce music and marketing plan, somebody who has an eye for talent, somebody who can tell which person is the best fit for a job, a person who knows how to steer a musical direction, a person who knows how to facilitate the making of a music marketing plan, or a person who can sell an artist to radio stations.

Although these are taught in school, they are taught in theory. We all know that there things that cannot be taught by words or by theory and must be experienced in the real world. This is why record labels choose to invest in people who have already done it all. So again, here is the deal: until you have had some real world experience, you will not land a job. How do you find "real world" experience, search the net for sites that will team you up with other like-minded people and give you an opportunity to learn hands-on, and whip up a very good solid music marketing plan for yourself.

Eugene Sturdivant is the CEO of www.StreetDreamerZ.com, an online project oriented entrepreneurship program that gives everyone a chance in training and real-world experience in the music industry. This site offers a project-based curriculum that teaches you on starting up your own music business and making it big in the long run. This company will help you come up with the best music marketing plan that suits you and your needs.

All through the improvements that have impacted the music industry, a very important factor that has always been consistent is music for production. This usually has, and can remain, just about the most desired markets for composers as well as musicians. Music for production is very important to a production's success. Each and every film, TV show and also corporate video requires music to lift their final product... they usually have and will be always. Record labels could only get you so far, but bringing a tune in a TV show may gather its returns for a long time.

Production music libraries in many cases are requested by composers and musicians about how precisely to publish their very own music for production. An excellent library should be available to a stable circulation of fresh material from both experienced or veterans and new musicians. Who knows what undiscovered talent is waiting around in the wings! While all of us devote most time of our day online, connected to our email and the world wide web, it's very easy to deliver out an MP3 with a link to a site to browse around. Yet, a bit of work in your production can surely significantly help. Posting a demo CD featuring your very best work, with all clearly branded might have longer desk pile life than an email that's very easy to delete and tag as spam. The majority of production music libraries hold the greatest submissions on hand, generally organized by genre, for upcoming projects. Do not be blown away to listen to back from a library one year after, when they eventually comprehend they do need an album of mariachi rock music for production.

For some music libraries, composer agreements are made on a work-for-hire basis. The library will have the masters and copyrights, and will keep 100% ownership of publishing shares. But, the composer is eligible to take part in all writer performance royalties. Agreements may change among various music for production libraries, although many work on a work-for-hire basis to be able to support the type of music for production libraries as a one stop licensing shop.

Publishing indie music for production is actually a the same process. But, the management contracts differs from exclusive to non-exclusive deals, varying term period and publishing share splits. Many music supervisors, who be given a continuous stream of submitted music for production, highlight the value of exclusive agreements. It's within their greatest interest, as well as your best interest as a composer/musician/artist, to do business with just one company to try to sell your music. By doing this, all parties included are clear in terms of the prices and true ownership/representative of the music in use. You do not wish to contend against yourself and also have the music supervisor settle for a less expensive license fee. You may be losing out on well-deserved license earnings!

Thus, just what occurs when all the parties agreed and your music is used in a TV show such as Grey's Anatomy or Fringe? Hopefully you are a registered writer with either of the US Performing Rights Organizations (PROs), namely ASCAP, BMI or SESAC. These PROs are every author as well as publishers' very best friend. These people are responsible to keep sending you those royalty checks each quarter, yet most importantly, they help safeguard your rights as a composer and publisher.

Making music for production can be an extremely rewarding experience and a great profession. Having your foot in the door will not be simple, but understanding your rights and connecting with the right people will definitely bring you closer to success.

Indie is an abbreviation of the term independent. It is a global term that refers to rock artists. Such artists belong to unsigned bands or work for independent labels. Initially, indie artists use to make only rock music and they were characterized by unusual sense of fashion. However, in present days, they explore and make all sorts of music.

Right from rap, hip-hop, rock, jazz to classical, indie music artists have made a solid mark in the music industry. These artists cover a wide range of music and they have some amount of commitment to their cultural values.

The subcategories of indie music range from punk rock to different experimental music. Moreover, this is a considerable difference between one forms of indie music to another. Indie rock has more of guitar notes to it, and this music has the combination of guitar and pop music. Some indie music artists also combine distorted sound of instruments and mix it with older songs or folk songs.

Indie musicians have come with new form of indie music, post rock music. To make this music, they do not use traditional instruments, as they usually keep the musical intensity at a very high level. Therefore, post rock is a complex form of indie music.

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Indie artists promote Indie artist music through websites, radio stations, by performing in college festivals and heavily rely on mouth-to-mouth publicity. They make their own songs, music and release the records by spending their own money, or at times, they get finance from independent record companies. If indie artist music has immense potential, they become stars overnight.

As a result, major music labels approach potential Indie musicians, indie artist musicians and sign contract with them. Usually, they do extensive touring. However, at the same time, there are many Indie music artists, who have vanished after topping the charts with just one record. Some resurfaced, but were not able to revive the magic of their earlier albums and disappeared eventually.

Whatever may be the past, indie music and indie musicians continue to attract people on the dance floor, because this form of music has tremendous fan following around the globe.

Setting up a record label isn't an easy task. One of the things you have to remember is that there are thousands of people every year who have a huge interest in music, trying to set up there own record label and have little success.
The absolute most important part of a record label, the one thing is can survive without is salable artists. Many people are so caught up in making there label look trendy, with flashy websites, witty banter and fashionable image, that they totally miss the point. Your artists are without doubt the most important thing on your list.

Small independent record labels should do there absolute up most to keep there signings happy. That way when the suits from huge mega corporations like Sony and EMI come along to try and sign your now moderately successful artist for there next album, they will be less likely to risk the move. Dance music

record labels are usually slightly different as they don't usually sign there artists to sign contracts for albums. The Dance music industry revolves around singles.

One question you will have to ask yourself early in the process of setting up your label, at least in the time before your first release; is whether or not you should be a digital only label. That is for example, not to sell CD's or Vinyl but only mp3's or m4a's. While this is great for singles, the industry as a whole has found people tend not to buy the full album anymore, cherry picking the songs they've heard or like of the radio.

One for the recent changes within dance music imparticular, is the shift from vinyl to CD. With the massive lurch towards the digital age, dance music has embraced the CD deck. The majority of DJ's I know only use CD's now. They are lighter, less cumbersome and less easy to damage. However the good new to mp3 labels is the fact that is very easy to burn off a CDR full of mp3 and stick it into a Pioneer CDJ. Not many people have a vinyl cutter in the bedroom.

One of the problems with mp3's is they are far easier for people to pirate. However I believe this is not the problem that media will have you think. Some of you reading this article will remember back to when the said the cassette tape would kill the music industry. Yet here we all are still having fun listing to great music.

Unfortunately for many of you, the time maybe too late four you to start your dream carrier. It all depends on your chosen style of music. If you're a pop fan, which I'll assume most of you are not. You will never compete with the likes of EMI, so put the idea out of your head of setting up a pop label. I also think the same should be said about indie. There are plenty of independent labels out there who focus on indie music (that's how the genre got its name) who are a lot more established, and have a good reputation.

Your best bet is to build your label around a niche market, and try to embody the sound. Like what Factory Records did in the 80's in the UK.

So I'm off now to set up my afro-gabba-funktastic-trance-tro label see you on the other side.

All bands and musicians out there those starting the year with a new Music Marketing Campaign. I hope you're selling lots of CD's I do, but remember to have a back up plan for your business model; I've found it's only getting harder to sell recordings. People still want to spend money where they see creativity and are inspired, but don't limit that to your recordings.

What I'm really pushing artists to do right now is sell affiliate

products because the returns from commissions are more generous than CD's and sell better, so it only makes sense, Sell your CD too, sell whatever fans will buy basically, stay innovative. It is the basic idea of Music Marketing Campaign. Use an email newsletter as well as a blog and social network promotions to push various propositions to your fans. It's important to have many avenues open and have a variety of purchase options available so you can see what your fans are really interested in purchasing.

Kurb promotions are always happy to start with the basic online promotion, but I am interested in the email list you've already established. This is main strategy of Campaign Have you got a strategy to engage this audience, and are you thinking about what you want to happen when we start driving traffic?

We can work towards pushing the album but I think the best ways to be sure that you're connecting with that traffic is to offer some kind of free download or set up some kind of situation where the fans will want to return so that you continue to have opportunities to interact with them and sell them the album or related propositions. Basically have you got material ready for social networks blogs and newsletters? When traffic arrives on your website, myspace etc. what is the main outcome you're looking for?

Because rather than have them arrive and go away again we need to be pushing toward a specific direction for fans to act, and if we don't make that clear and straightforward we won't be able to bring them to a point of engagement where they are ready to spend money. In some music Marketing Campaigns we might want to pay attention to

how you can earn in the short term so artists can make money from music related business quickly to cover their initial investment.

This usually for me involves focusing on 1 product or service

combination that we can push at $100+ because it's much easier to sell 1 x $100 product than it is to sell 100 x $1.

But at the same time I feel you're pushing toward a earnest connection with fans, I think you've got the right attitude and appeal, which means although you need to support yourself the best path may be slowly building up those “real” connections to your fans and me helping you with technology so you can retain that intimate, personal

connected vibe with your fans while still keeping yourself viable as a professional.

It's a hard road but in the future of the music business it may be the only one. Marketing and promotions can only do so much, and connection between the fan and the artist is now essential to building a business. Getting everything for your Music Marketing Campaign in order and accentuating your artist brand now could set you up for sustaining

momentum long term. Generating income short term although is another excellent way of maintaining momentum long term! If you are interesting in Music and want to know more about it then visit us at: www.MusicMarketingManagement.com

Do you want to uncover easy to use video tips for online music marketing? Keep reading to learn how using video will boost your online music marketing campaign.
Online music marketing is the lifeline for your bands marketing efforts. In this article I will cover one overlooked but very effective way for you to boost the positive outcome of your online music marketing.

If you're not using video for your online music marketing campaign yet then it's time to start. Search engines love video. Notice how when you do a search on any specific term you will usually see at least one video clip in the top thirty of the results. Since search engines love video you need to take advantage of it and create short clips to maximize your exposure and take your online music marketing to new heights.

Online music marketing is simple to do with video. To get started do a search for "video slideshows" and you will see free, easy to use video slide show generators you can use to create a video right away. You don't need a video camera and it only takes about ten minutes to complete a video. You can then upload your video to the appropriate sites. Advertise for your bands web page, blog, C/D release, and anything else you can think of. Tag your videos with keywords that relate to your band and the genre of music you play. This will help you in the search results. This is an outstanding method to add to your music-marketing arsenal.

A second way I suggest you implement video with online music marketing is to use a video camera. With the advancement of technology it seems that almost everyone has access to a video camera considering that they can be found on phones and on still photo cameras. Remember that you only need to record clips ranging from thirty seconds to four minutes. Record interviews with yourself and band mates covering such topics as the happenings of your band and issues concerning the genre of music you play. Once again be sure to tag your video with relevant keywords.

Online music marketing has and will continue to generate more ways for you to market your music act. Try using these video techniques to achieve more exposure with online music marketing.

Many musicians don't pay enough attention to the business aspect of their career and as a result end up broke, in bankruptcy court and/or in bad deals. It is very important for a musician to take an aggressive look and active role in learning the day-to-day business of their music career.
The truth is that the music business aspect of your career is where you will need to spend the majority of your time if you want to have a successful and sustained music career in the music industry.
The most important thing you can do is to watch the bottom line and cover your bases by protecting your music. The music industry roads are littered with musician road kill. Artists who hit the "big time" but were barely living above poverty level.
A few months ago, I watched an interview with a well-known music star on a music legends show. He stated that at the beginning of his career, everything was great. He sold millions of CDs, sold out shows, and was constantly working year round, but ultimately he lost more than he ever received.
How could he have sold millions of CDs without becoming filthy rich? The explanation for how he lost money is he didn't pay close attention to the contracts he signed and who was doing what with his money. Having shrewd business acumen is crucial to your musical success.
A good way to learn how to avoid busting your music career is to watch the financial comings and goings of others who are successful in the music or entertainment business, then model your business actions after theirs.
Oprah Winfrey, Madonna, Britney Spears, Jerry Seinfeld, Dolly Parton and Mariah Carey are a few great examples of the bottom line. While you may not like one or the other, the facts are proof: They have made bank, millions of times over, and they still have that bank.
Recently I spoke with a friend Thom King of Multimediary Entertainment Marketing about artists learning the music business and the importance of knowledge. Thom has been a top executive at Clear Channel Radio as well as the head of major music industry corporations. This is what he had to say,
"There is a reason they call it this music business, because it is just that, a business. In addition, as with any business, it is critical to define each member's roles as well as the ownership of the intellectual property you are creating. You are building a business as much as you're building a band, and if you approach it that way you will be ensuring your success for years to come."
Read more: http://www.articlesbase.com/music-articles/learning-the-business-side-of-the-music-business-94034.html#ixzz0trCaV2Ok
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The Music Business Is The Music Business and that really is that bottom line. This applies to all businesses especially those that involve the music industry. Whether the business is between a trusted friend, an acquaintance or someone you just met, the same rules apply.

Many musicians or music industry entrepreneurs don't pay enough attention to the business aspect of their career and as a result end up broke or in bad deals. It is a good thing there are great musician resources out there to help.

Even if we are just talking about how to promote your CD it is crucial for a musician to take an aggressive look and active role in learning the daily business of their music career. In fact, some say that the music business aspect is where you should spend the majority of your energy in order to maintain a successful career. One of the best things you can do is protect your music and all music promotional ideas that come your way.
The music business is littered with musicians and we all know who they are, who made it big but ended up with nothing. But how did this happen, you ask? Maybe they were too focused on being stars and just signed their life away. And when that happened,  everything they made went to someone else. One of the best musician resources out there is the firm understanding of music contracts and all that go with them.
It is all fine and dandy if you know how to promote your CD or have an entourage of people coming up with music promotional ideas. But do you know if you will even make any money off the sale of the CD? If so, how much? If you can’t answer these questions and you are in the music industry then you could be in serious trouble. So, before you even think about signing read your contract, have it reviewed and have a firm understanding of every single term.
So, take an active role in your music, the business of the industry and everything that goes along with it. For after all, this is your career and your life. You don’t want the people all around you running it with no knowledge of what is going on. If you do nothing else for yourself, then at least do yourself this very favor from day one before you even begin to worry about how to promote your CD
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www.vmusicbook.com sells an e-book, which provides solutions for most issues that unsigned musicians experience.
VmusicBook was created for those who wish to set up and successfully run an independent music business, especially for the URBAN markets such as Hip-Hop, R&B, Drum & Bass and all other Dance genres including UK Grime.
VmusicBook is one of the first music resources of its kind. It is said to be the most comprehensive and detailed directories sold online giving you direct access to 100s of important contacts.
VmusicBook is an invaluable business tool for unsigned talent looking to turn their talents or skills into a legal business. No matter what you do if it is creative and entertaining then this is without doubt for you.
The VmusicBook was made for unsigned artists and musicians, label owners, music producers, songwriters, engineers and mangers. Get your music or songs into television, films and commercials.
Hip-hop has been a very popular form of music since for the last few decades and most people like to listen to it. Even though hip-hop sounds so complicated but it can be learnt easily. You can also learn with the help of e-books. Learning it from the Hip-Hop Music e-Books it a very convenient way and has some other advantages as well.
Where you can find them
There are a large number of websites where you can find the Hip-Hop Music e-Books. Generally, they are not free and you will need to download them first. However, the cost is much lower than an actual Hip-Hop music book. Thus, the e-books will also save some money.
How are they useful
The Hip-Hop Music e-Books can be used in the same way and to the same effect as the conventional books. Moreover, e-book versions of the popular conventional books for learning Hip-Hop music are available. Therefore, if you want you can also use such e-books.
What e-Books provide
• You will get all the information about Hip-Hop music through the Hip-Hop Music e-Books. They teach you right from the beginning i.e. what Hip-Hop music is, why people like it, the different aspects involved in Hip-Hop music like raps, turntable, music instruments, the human beat boxing, etc.
• The music instruments like drum machine, sampler, and synthesizer are not at all difficult to learn. You will be able to learn them within no time with the help of Hip-Hop Music e-Books. E-books offer a lot of training on playing instruments. They also have some samples for better understanding and learning. Breath beats also are very important in Hip-Hop music and the e-books will teach you to effectively use breath beats while playing Hip-Hop music.
• Rapping is the most crucial as well as difficult aspect of Hip-Hop music. To learn rapping you will need some time, understanding the different things related to rapping. Therefore, it cannot be learnt from a professional. Just observation of rapping in the popular hip-hop music tracks and along with it, the e-books are helpful for this purpose. The Hip-Hop Music e-Books will provide you the basics, tips, as well as number of samples along with analysis of raps.
• In addition to teaching you Hip-Hop music, the Hip-Hop Music e-Books will also provide you information about how you can get into the Hip-Hop industry. This is important because, there are several important things, which you need to know about the Hip-Hop industry before you enter into it.
Advantages
There are several advantages of Hip-Hop Music e-Books. They are available in different formats and therefore you they can be easily downloaded on your computer. As you may know, e-books do not require much storage space and about 500 e-books can be stored on a single CD.
Moreover reading the e-books is much more convenient than the paper books. You can adjust their font, color, etc. Some computer software also helps to search the e-book for finding what you want. Some Hip-Hop Music e-Books are editable therefore; you can add you own notes as well.
Coutesy of www.vmusicbook.com ©VmusicBook, Inc. 2008
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If you're trying to Sell Your Music Online and get into music marketing and you want to try and sell something online, it’s got to be a real big deal. A bunch of songs won’t do it for even $9. And, get close to the customer. Customers especially fans can be demanding, but that doesn’t mean you should sterilize the whole sales process. If you can help people who buy the product with free advice than they feel they’ve got their moneys worth, and as I said, everyone’s different. Writing a quick email to make some suggestions to a fan or customer, I feel I’ve delivered value.

I'm quite experienced in Music Marketing and promoting novel acts because my background is in marketing and branding, which is all about translating unique experiences into value for audiences, and making their enjoyment and your recognition into a source of income online.

It's important when artists understand that they are personally committed to their art that professional support is probably required to determine whether there's a realistic market for what you offer, or more precisely in my field, to determine whether this can be developed into a source of income through new online business models and marketing methods.

From a sales perspective, you need a strong sales pitch on your site so to speak, but perhaps before we investigate that it would be worth examining your basic business models. I don't know how viable driving sales and revenue with a CD in this era so we'd want to look at what you can offer in broader depth.In terms of promotion we have plenty of methods and techniques that would compliment your emerging brand but we'd have to assess what we'd need to do pronounce that brand - really take that tone from your blog and make it present.

I always say to artists we can do our promotion and drive fans but there needs to be something there for them to engage with, you've got your email list, now you need to drive sign ups with content that connects. Thats why this branding and development of content for your audience is so important. Online you have to have a consistent presence in order to build a consistent fanbase, then you can create revenue by servicing that fanbase in multiple ways including CD sales.

With $600 we could do a fair bit in 3 months, I'd suggest a makeover for your site, and developing your blog as a platform, and promoting that through search engines. I would also use an online advertising campaign to drive email sign ups - this becomes more effective once your whole sales process has matured - but we'd also have to develop your email management process to work in with your business model.

So there'd be a lot of written content development and editing required but we'd also look at how we can use video to meet our needs, and perhaps work on creating a video for the purpose of driving

propositions such as email sign ups and sales relevant to our primary business model (whether thats selling CD's or otherwise).

Youtube and Myspace promotion we'd have to discuss whether these were suitable.

Basically it depends whether you want simple online promotions or you need us to get involved with branding and content creation also.

I know your basic content is strong but have you got the capacity to engage a building fanbase with regular weekly content?

So your basic $200 p/month covers the promotion you're talking about, social networks, and search through Google. I'll also discuss recommended strategies for online advertising which I suggest an

additional budget of $50 p/month for.

But what will happen when social and search visitors begin to arrive?

Have you got free content we can offer to push email sign ups?

And will you need support in delivery weekly content through the social portals and your blog?

If you and/or the artists can contribute regular blog posts, video content and interactive/viral concepts, great, but you may need regular content developed (blogs, video, interactive/viral elements) and branding support to engage fans.I think once you've got your head around outsourcing and having guys overseas do all the promotion for you, that's pretty much half of learning Music Marketing how to sell your music online. But you want to know which sites I use where I do everything and how I do it so it all works out. Once you know that stuff, well you've already got the edge over the guy who is completely DIY.

Now you just need to work out how to make money. I can't promise anything there but I can give you plenty of ideas to Sell Your Music Online and some of them work for me, I'm sure one or two will work for you. You just have to be ready for it take a couple of years. That's life. For more log onto: http://www.musicmarketingmanagement.com

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Hi Matt from Kurb here talking about online Music Marketing strategies and online Music Management for revenue and making money in the music business. Don't hesitate to look us up at Kurb promotions or the Music Marketing management dot com blog for more information and music business advice. When you have one of the better designed sites around you're starting with an advantage – sure, it looks good, appears quite functional but what I'm seeing when I look at your site is the sales and marketing stuff I often talk about.

Fans have to be directed and told what to do, obviously they have to

be compelled, but at the same time it must be made completely clear,

So it's with stuff like making that mailing list button bigger and focus of the whole page, or at least a "landing page" which is a muster point for new fans to really push the email sign up, that’s where we include the free giveaway etc. So as long as you have the design covered, then I'm free to really analyse what works in terms of sales, and then proceeding to testing that.

The day to day stuff, a business like ours, Kurb promotions – which

You can find on the Music Marketing management blog - do your myspace promo for you, but really, content is the key to Music Marketing.

Written content and online video content, this is what I call secondary content; it's simply bait to hook them into the mailing list, into the primary content which is the EP. I don't know if your "news" section will work as well for Google as a wordpress blog attached to your site, great for SEO, that's what I recommend. What email platform are you using for fan management and interaction? It's pretty much essential to use an autoresponder if you're planning on doing serious music business in future. We'll set up your newsletter for you, big picture, we basically work like this:

So at least 1 artist blog a week, 1 music video or artist video blog a month, then we wraps the blogs and video up into the newsletter and we promote the EP of course and anything else we can add in later. We then use the written blog content to post to your myspace/facebook and also I do my SEO backlinking with it also. So with a blog going out each week and a newsletter and a video going out each month, that's basically an opportunity to sell something on top of continuing to promote your releases to fans as well as building the Music Marketing relationship - that's where we're going.

With the online video production, you can get help if you need it from my staff, just by uploading the footage to them to work with if you need help putting stuff together to meet the regular deadline set. All I would be focused at the moment is: A video introducing yourselves to the fans and inviting them to sign up for email. Make a connection through video. Also, youtube is a jukebox; all your songs should be up there even if the video is just something my guys put together in an hour. So when you're set up with your Music Marketing platform that's when we get stuck into the Google adwords online advertising, you want the best - and most - ideas and strategies available. If you can start a new account with Google I can secure you some free credit.

So with Music Marketing services like ours, basically you receive 10 hours a month from my staff that will be split between web designs, social media and myspace promotion, seo and online video production as appropriate. My 4 hours will basically go toward your blog and newsletter though some weeks we might focus on adwords instead. Your job is to make sure that blogs and newsletters and videos go out on the relevant platforms to complete the distribution of this content for Music Management. In future when we look at facebook promotion and twitter marketing and we can see what's happening, it might be more suitable for one of my staff to do that job, those are things we would look at if you need more comprehensive services which is likely in 6-12months when the fanbase is growing and those fans are active and purchasing and need to be continually stimulated.

This is my approach we prepare now for when you have 1000+ fans who

are waiting for the monthly news and are willing to buy the things offering because they've watched all the videos, kept up with all the news and they want to support the band. That's when you're band has turned into a business that has got to be kept running. So basically if you're looking for Music Marketing services to get started straight away we can fire up the myspace promotions immediately and start getting our ideas together for blogs/videos while developing the platform with a few of those improvements. Once we're set up we can get started on the ads. For more information about music visit us at: www.MusicmarketingManagement.com

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