Social media is the stepping stone for music marketing. Musicians who are successful have a marketing plan in place. Social media presence is just a tip and stepping stone to the over all music marketing plan.
Musicians Resources Blog has a great free ebook which consists of 96 pages of great music industry know how, and its completely free. Check out their post "Music Marketing: 20 Things You Should Know".
Another interesting book to look at would be "Music Marketing: Press, Promotion, Distribution, and Retail".
The book retails for approximately $17, its a great investment for any musician, and well worth reading, just for the industry knowledge.
The more you know about your industry, the better prepared you are to conquer it.
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