Alright, here's the deal. You want to get in the music marketing industry and work behind the scenes. You do not care to be an artist, but you would rather work behind all the glitz and glamour to make really honest, or really commercial, music. You will do anything and everything just to land a job at any of the popular record labels in the country. The question is: would they hire you?
The answer is: it depends. Everything depends on what you bring to the table. People like to think that the music marketing industry is all fun and games. You get to work with the most creative people; the most powerful artists; the best of the best. However, most people do not realize how much hard work goes into every single song. People do not realize that every move in the music industry is calculated. Unfortunately, even the task of hiring an employee is calculated. Why? Because, whether we accept it or not, music is a business, and everybody is broken down into an investment. What does this mean? It means, if you do not bring anything to the table, then you are not a good investment.
This is why you should start training yourself about everything there is to learn in the music industry. You must learn how to create music marketing plans, produce songs, advertise materials, create marketing tools, hype up your artists, find the right man for the job, and many other tasks. Basically, you must know ALL the ins-and-outs of the music industry. Most people think that just because they went to school and studied about music they will get hired automatically. Unfortunately, record companies need people who not only bring good music and good talent with them; they need people who are business minded and have excellent music marketing plan with them. They need people who understand that records need to sell because bills and people need to be paid and kept alive. They need people who know how to create a complete music marketing plan on one side, and then create the most beautiful song on the other. So if school does not do it for record labels, what does?
You would probably be surprised to know that internship or any previous real world experience is what record labels are looking for. In fact, this is not only true for record labels, as this is the trend across all industries in the world. Record labels will not waste time training a person who is fresh out of music school and has all the right knowledge but lacks a pulse for the business and street-smarts that applies to the industry. What they want is somebody who has real world experience; somebody who has actually gone through the rounds, who actually made transactions within the music industry. They want somebody who understand what it takes to produce music and marketing plan, somebody who has an eye for talent, somebody who can tell which person is the best fit for a job, a person who knows how to steer a musical direction, a person who knows how to facilitate the making of a music marketing plan, or a person who can sell an artist to radio stations.
Although these are taught in school, they are taught in theory. We all know that there things that cannot be taught by words or by theory and must be experienced in the real world. This is why record labels choose to invest in people who have already done it all. So again, here is the deal: until you have had some real world experience, you will not land a job. How do you find "real world" experience, search the net for sites that will team you up with other like-minded people and give you an opportunity to learn hands-on, and whip up a very good solid music marketing plan for yourself.
Eugene Sturdivant is the CEO of www.StreetDreamerZ.com, an online project oriented entrepreneurship program that gives everyone a chance in training and real-world experience in the music industry. This site offers a project-based curriculum that teaches you on starting up your own music business and making it big in the long run. This company will help you come up with the best music marketing plan that suits you and your needs.
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